One of the lead authors into a recent study on smoking and smoking related products has suggested Heat not Burn devices should be treated in the same way as cigarettes are until there’s further evidence about their safety.

Dr Reto Auer, from the University of Bern, has said that there’s more harmful chemicals in the IQOS device he tested in the latest study, than was previously reported.

He also suggested that the devices should be subject to the same enforcement as cigarettes, to protect bystanders until more is known about them.

The tests saw smoke from Lucky Strike Blue cigarettes compared to the fumes from an IQOS heat not burn device.

Harmful Chemicals in Heat not Burn

And the results found that harmful chemicals were present in the fumes for the IQOS heat not burn devices, although in lower quantities.

However, some chemicals, with strong links to cancer, including carbon monoxide, volatile organic compounds and polycyclic aromatic hydrocarbons were present in higher quantities than previously reported.

The IQOS device is manufactured by Philip Morris and is one of a around ten currently on the market.  Tobacco companies have invested heavily in such devices as governments across the world look to tighten the regulations on smoking.  The UK government is just one that has a vision of an entirely smoke-free generation in the very near future.

Japan – Fertile Testing Ground

Recently Japan Tobacco International said it’s looking to spend $500 million to quadruple the output of its smokeless tobacco products Ploom Tech by 2018, and become market leader in Japan in three years.

Japan is seen as a fertile testing ground for heat not burn products because vaping is currently banned there.  However IQOS is already the market leader after Japan International came late to the market with its heat not burn product.

Japan Tobacco’s CEO Mitsuomi Koizumi earlier said he plans to increase the annual output capacity of tobacco capsules used for Ploom Tech to the equivalent of 20 billion cigarette sticks in 2018, a four-fold increase on the 5 billion output capacity planned for the end of this year. He also said the company was developing other tobacco vaping products.

Cigarettes in Decline

By 2021 global cigarette sales will have dropped to just 86% of total tobacco sales costing the industry $7.7 billion in losses.

In 2016 cigarettes dropped to 89.8% of the total tobacco market, marking the first time in decades that cigarette sales have dropped below 90%.