A Beige report looking at the growth of the electronic cigarette and vaping market globally has predicted it will be worth almost £4.5bn by 2021, City AM reported this week.

Beige reported the UK market was worth £913m in 2015 but that current trend for fast growth would slow to the predicted £4.46bn figure by 2021.

Globally the figure is set to be $32bn by 2021, fuelled by the popularity of e-cigarettes in North America and Europe.

ASH figures show there are about 9.6 million adult smokers in the UK, with 20% of men smoking and 17% of women smoking.  More importantly to the e-cigarette and vaping market two-thirds of those want to quit, however only 30-40% of those actually make the attempt.

The APPG Takes Evidence on E-Cigarettes

Recently the All-Party Parliamentary Group on e-cigarettes took evidence from representatives from the public health community and vaping industry Public Health England, Cancer Research UK, on the health impact and public perceptions of vaping.

Chairman of the APPG on e-cigarettes, MP for Rugby, Mark Pawsey said  “It is clear that, despite consensus from the likes of Public Health England, Cancer Research UK and others that vaping is potentially at least 95% safer than smoking tobacco, we are failing to communicate effectively to current smokers to switch.

“Indeed the public perception that it is just as bad as tobacco smoking is actually on the rise. We also heard that there is currently no evidence to suggest that non-smokers or the young are taking up vaping in any significant numbers, and nor is it acting as a gateway into tobacco smoking.

“It is quite apparent that there are a number of myths around vaping that are currently being perpetuated through the press and other health bodies. These myths are having a detrimental impact on current smokers’ ability to get the facts, and it is important that we work together to ensure that they are equipped with the information they need to make the choice to quit.”